濟(jì)南抖音運(yùn)營(yíng)全攻略

　　兩微一抖”不僅存在于媒體，也成為企業(yè)的標(biāo)配，但對(duì)于玩轉(zhuǎn)抖音還懵懵懂懂的你，這篇超級(jí)干貨，一起閱讀吧！

　　"Two micro and one shake" not only exists in the media, but also has become the standard configuration of enterprises. But for you who are still ignorant of playing Tiktok, read this super dry goods together!

　　一、抖音入門(mén)篇

　　1、 Tiktok Beginner Level Chapter

　　1、新注冊(cè)的號(hào)為何不能馬上發(fā)作品，需要先養(yǎng)號(hào)？

　　1. Why can't newly registered accounts publish works immediately and need to be maintained first?

　　在正式開(kāi)始發(fā)布內(nèi)容前，最好先養(yǎng)號(hào)3-5天，主要的目的就是為了增加賬號(hào)的初始權(quán)重。養(yǎng)號(hào)就是模擬真人行為，點(diǎn)贊、關(guān)注、評(píng)論、分享、看直播 ，在線時(shí)長(zhǎng)，也就是說(shuō)并不是我每天關(guān)注一個(gè)點(diǎn)贊一個(gè)這就算一天，是根據(jù)你抖音在線時(shí)長(zhǎng)，也就是說(shuō)你前期刷個(gè)幾百條 ，但是刷的內(nèi)容要和你定位相關(guān)。

　　It is best to maintain an account for 3-5 days before officially publishing content, mainly to increase the initial weight of the account. Aligning an account is to simulate real people's behavior, like, follow, comment, share, watch live broadcast, and the online duration. That is to say, it is not just a day that I follow one like one every day. It is based on your online duration of Tiktok, that is, you brush hundreds of lines in the early stage, but the content of the brush should be related to your positioning.

　　2.做短視頻中常見(jiàn)的4種類型？

　　What are the four common types of short videos?

　　影片+字幕型、人聲配合字說(shuō)型、圖片滑動(dòng)型、真人出鏡+字幕型

　　Film+subtitle type, voice with word expression type, picture sliding type, live action+subtitle type

　　3.短視頻常見(jiàn)的2種格式？

　　What are the two common formats for short videos?

　　橫屏的是16:9，豎屏的是9:16

　　The horizontal screen is 16:9, and the vertical screen is 9:16

　　4.視頻作品是不是發(fā)的越多漲粉越快？

　　4. Does the more video works you publish, the faster you will gain followers?

　　粉絲的多少，與作品的多少?zèng)]有直接關(guān)系，有時(shí)發(fā)太多還會(huì)起到反作用，形成的刷屏讓粉絲形成審美疲勞。所以，寧愿花一周打磨好一個(gè)作品，而不是7天做21個(gè)作品。

　　The number of fans is not directly related to the number of works, and sometimes posting too much can have a counterproductive effect, causing fans to experience aesthetic fatigue due to screen flooding. So, it's better to spend a week polishing one piece of work than to do 21 pieces in 7 days.

　　5.如何開(kāi)通1分鐘長(zhǎng)視頻權(quán)限？

　　How to activate 1-minute long video permission?

　　需要有1000粉絲才能開(kāi)通。

　　1000 followers are required to activate.

　　6.如何開(kāi)通電商櫥窗功能？

　　6. How to activate the e-commerce storefront function?

　　同時(shí)滿足這三個(gè)條件：≥ 3000粉絲+≥ 10個(gè)視頻作品+實(shí)名認(rèn)證

　　Simultaneously meeting these three conditions: ≥ 3000 followers+≥ 10 video works+real name authentication

　　7.如何獲得直播權(quán)限？

　　7. How to obtain live streaming permissions?

　　這個(gè)是抖音主動(dòng)邀請(qǐng)運(yùn)營(yíng)者開(kāi)通的，一般粉絲量要達(dá)到幾千到上萬(wàn)不等都能收到。（不過(guò)，不以萬(wàn)為單位的粉絲量級(jí)開(kāi)直播，基本等于照鏡子。）

　　This is launched by Tiktok's initiative to invite operators. Generally, it can be received by thousands to tens of thousands of fans. (However, live streaming with a fan base not measured in tens of thousands is essentially like looking in the mirror.)

　　8.DOU+是什么？

　　What is DOU+?

　　DOU+是一款內(nèi)容加熱工具，就是抖音官方的廣告投放平臺(tái)，可以幫你把視頻推薦給更多潛在用戶。

　　DOU+is a content heating tool, the official advertising platform of Tiktok, which can help you recommend videos to more potential users.

　　9.前期做視頻要注意什么？

　　What should be paid attention to when making videos in the early stage?

　　第一，前五個(gè)視頻沒(méi)起來(lái)基本就會(huì)淪為僵尸號(hào)，也就是后面發(fā)出的視頻得不到什么推薦量，即使有爆款視頻出現(xiàn)也是偶爾走運(yùn)，大部分視頻的4項(xiàng)指標(biāo)都低的可憐。

　　Firstly, if the first five videos don't get up, they will basically become zombie accounts, which means that the videos released later won't receive much recommendation. Even if there are popular videos appearing, they are occasionally lucky. Most of the four indicators of the videos are pitifully low.

　　第二、別刷粉、別刷贊、別刷任何量，千萬(wàn)別刷！

　　Secondly, do not brush fans, do not brush likes, do not brush any amount, do not brush!

　　第三、牢記第二條。

　　Thirdly, keep in mind the second point.

　　10.搬運(yùn)別人的作品可以火嗎？

　　Can moving someone else's work become popular?

　　搬運(yùn)視頻是一個(gè)捷徑，但是有的時(shí)候捷徑并不適合所有人走，有些人能火是有很多運(yùn)氣成分在里面，短期可以玩玩，對(duì)于長(zhǎng)期做號(hào)是不可以的。最保險(xiǎn)的生產(chǎn)方式還是踏踏實(shí)實(shí)做原創(chuàng)。

　　Moving videos is a shortcut, but sometimes it's not suitable for everyone. Some people's success is due to a lot of luck involved, which can be played with in the short term, but not for long-term account creation. The safest way of production is still to create original content in a down-to-earth manner.

　　11.抖音的算法是怎么回事？

　　11. What is the Tiktok algorithm?

　　抖音的算法，其實(shí)是一個(gè)漏斗機(jī)制，跟今日頭條的去中心化的推薦算法原理基本一致。它分為三個(gè)步驟：

　　The algorithm of Tiktok is actually a funnel mechanism, which is basically consistent with the principle of the decentralized recommendation algorithm in Headlines today. It is divided into three steps:

　　第一，冷啟動(dòng)流量池曝光

　　Firstly, exposure of the cold start flow pool

　　假設(shè)每天在抖音上有100萬(wàn)人上傳短視頻，抖音會(huì)隨機(jī)給每個(gè)短視頻分配一個(gè)平均曝光量的冷啟動(dòng)流量池。比如，每個(gè)短視頻通過(guò)審核發(fā)出后，平均有1000次曝光。

　　Assuming that 1 million people upload short videos on Tiktok every day, Tiktok will randomly assign a cold start flow pool with average exposure to each short video. For example, after each short video is reviewed and sent out, it has an average of 1000 exposures.

　　第二，數(shù)據(jù)挑選

　　Secondly, data selection

　　抖音會(huì)從這100萬(wàn)個(gè)短視頻的1000次曝光，分析點(diǎn)贊、關(guān)注、評(píng)論、轉(zhuǎn)發(fā)等各個(gè)維度的數(shù)據(jù)，從中再挑出各項(xiàng)指標(biāo)超過(guò)10%的視頻，每條再平均分配10萬(wàn)次曝光。然后再去看哪些是點(diǎn)贊、關(guān)注、轉(zhuǎn)發(fā)、評(píng)論是超過(guò)10%的，再滾進(jìn)下一輪更大的流量池進(jìn)行推薦。

　　Tiktok will analyze the data of likes, concerns, comments, forwarding and other dimensions from 1000 exposures of the 1 million short videos, and then select the videos whose indicators exceed 10%, and each video will be equally allocated 100000 exposures. Then go and see which ones have more than 10% likes, followers, shares, and comments, and roll them into the next larger traffic pool for recommendations.

　　第三，精品推薦池

　　Thirdly, the boutique recommendation pool

　　通過(guò)一輪又一輪驗(yàn)證，篩選出來(lái)點(diǎn)贊率、播放完成率、評(píng)論互動(dòng)率等指標(biāo)都極高的短視頻才有機(jī)會(huì)進(jìn)入精品推薦池，用戶打開(kāi)時(shí)，看到的那些動(dòng)輒幾十上百萬(wàn)點(diǎn)贊量的視頻就是這么來(lái)的。

　　Through round after round of verification, short videos with extremely high likes, completion rates, and interaction rates of comments are filtered out to have the opportunity to enter the premium recommendation pool. When users open them, the videos they see with tens or even millions of likes are obtained in this way.

　　接下來(lái)分享的所有干貨和技巧，都是緊緊圍繞著最核心的一點(diǎn)：通過(guò)提升點(diǎn)贊量、關(guān)注量、評(píng)論量、轉(zhuǎn)發(fā)率等指標(biāo)，獲得更大的官方精準(zhǔn)推薦，贏得更大的曝光。

　　All the dry tips and tricks shared next are closely focused on the core point: by increasing metrics such as likes, followers, comments, and reposts, we can obtain greater official accurate recommendations and gain greater exposure.

　　二、抖音運(yùn)營(yíng)篇

　　2、 Tiktok Operation

　　1.想更好的運(yùn)營(yíng)抖音號(hào)，該如何利用好抖音的推薦算法呢？

　　1. How to make good use of the recommendation algorithm of Tiktok to better operate Tiktok?

　　技巧一、調(diào)整發(fā)布時(shí)間

　　Tip 1: Adjust the release time

　　有統(tǒng)計(jì)顯示，有62%的用戶，會(huì)在飯前和睡前刷抖音，而在公司路上、上廁所等碎片化時(shí)間刷抖音的僅有10.9%。

　　Statistics show that 62% of users will use Tiktok before meals and bedtime, while only 10.9% will use Tiktok on the company's roads, toilets and other fragmented time.

　　最好的發(fā)布時(shí)間點(diǎn)沒(méi)有統(tǒng)一的標(biāo)準(zhǔn)，所謂的工作日中午12點(diǎn)，下午18點(diǎn)以及晚上21點(diǎn)-22點(diǎn)，或者周五的晚上以及周末等，統(tǒng)統(tǒng)只是大家可能比較閑的時(shí)間段罷了，最多作為參考。

　　There is no unified standard for the best release time. The so-called working days of 12 noon, 18 pm, and 21-22 pm, or Friday evenings and weekends, are just some of the time periods that people may be relatively idle during, and are mostly used as a reference.

　　真正科學(xué)的發(fā)布時(shí)間調(diào)整是要想象一下，當(dāng)你發(fā)完后，你的精準(zhǔn)用戶們，在當(dāng)時(shí)那個(gè)時(shí)間點(diǎn)下，是否是看這個(gè)視頻的最恰當(dāng)狀態(tài)？舉個(gè)栗子，雞湯類、情感類在晚上21點(diǎn)-23點(diǎn)發(fā)是很適合的，因?yàn)檫@會(huì)大部分男男女女都是空虛寂寞冷的黃金高發(fā)期，正好迎合；而勵(lì)志類、職場(chǎng)類的，早上8點(diǎn)—9點(diǎn)和中午11點(diǎn)半—12點(diǎn)半則是屬于他們的黃金時(shí)間段了。

　　The truly scientific adjustment of release time requires imagining whether your precise users were in the most appropriate state to watch this video at that time point after you posted it? Take chestnuts for example, chicken soup and emotion are suitable to be served from 21:00 to 23:00 in the evening, because most men and women will be at the golden peak of emptiness, loneliness and cold, just to cater; For motivational and career oriented products, the prime time slots are 8-9 am and 11:30-12:30 noon.

　　關(guān)于發(fā)布時(shí)間，沒(méi)有最好，只是最適合。

　　There is no best time for publishing, it's just the most suitable.

　　技巧二、提升4個(gè)指標(biāo)

　　Tip 2: Improve 4 indicators

　　抖音評(píng)價(jià)你在冷啟動(dòng)環(huán)節(jié)中的表現(xiàn)，主要看點(diǎn)贊量、評(píng)論量、轉(zhuǎn)發(fā)量、完播率這4個(gè)指標(biāo)。

　　Tiktok evaluates your performance in the cold start phase, mainly focusing on four indicators: likes, comments, forwarding and completion rate.

　　因此，想獲得推薦你就必須在視頻發(fā)出之后，發(fā)動(dòng)所有資源去提升這4個(gè)指標(biāo)：

　　Therefore, in order to receive recommendations, you must mobilize all resources to improve these four indicators after the video is released:

　　1、在視頻描述里，引導(dǎo)用戶完成點(diǎn)贊、評(píng)論、轉(zhuǎn)發(fā)或看完視頻的動(dòng)作。

　　1. In the video description, guide users to complete actions such as liking, commenting, forwarding, or watching the video.

　　很多短視頻會(huì)在視頻描述和視頻開(kāi)頭、結(jié)尾寫(xiě)到“一定要看到最后”“心疼小姐姐的快點(diǎn)贊吧”，就是為了提升完播率。

　　Many short videos will include phrases such as "must see to the end" and "like it quickly if you feel sorry for the little sister" in the video description and at the beginning and end of the video, in order to increase the completion rate.

　　2、在視頻描述里，設(shè)置一些互動(dòng)問(wèn)題，引導(dǎo)用戶留言評(píng)論，提升評(píng)論量。

　　2. In the video description, set some interactive questions to guide users to leave comments and increase the number of comments.

　　3、通過(guò)回復(fù)用戶評(píng)論，提煉視頻核心觀點(diǎn)，引導(dǎo)更多用戶參與到話題討論中來(lái)，進(jìn)一步提升評(píng)論量。

　　3. By replying to user comments, extracting the core viewpoints of the video, and guiding more users to participate in topic discussions, we can further increase the number of comments.

　　4、提前準(zhǔn)備神評(píng)論，視頻發(fā)出后，讓好友寫(xiě)在評(píng)論區(qū)，引導(dǎo)用戶圍繞這個(gè)話題展開(kāi)更多互動(dòng)，以達(dá)到提升這4個(gè)指標(biāo)。

　　4. Prepare divine comments in advance, and after the video is posted, ask friends to write in the comment section to guide users to engage in more interaction around this topic, in order to improve these four indicators.

　　技巧三、積極參與挑戰(zhàn)

　　Tip 3: Actively Participate in Challenges

　　上熱門(mén)的方式有很多，但最簡(jiǎn)單、效果又最好的方式，就是利用抖音的“熱門(mén)挑戰(zhàn)”功能了。

　　There are many popular ways to go online, but the simplest and most effective way is to use the "Hot Challenge" function of Tiktok.

　　在抖音上，每天都會(huì)有不同的挑戰(zhàn)，你可以根據(jù)綜合的對(duì)比來(lái)判斷話題火爆的潛力，然后選出你認(rèn)為最可能會(huì)火的話題進(jìn)行模仿，這樣可以提高上推薦的幾率。

　　On Tiktok, there will be different challenges every day. You can judge the potential of hot topics according to comprehensive comparison, and then select the topics that you think are most likely to be hot to imitate, which can improve the probability of recommendation.

　　技巧四、持續(xù)維護(hù)

　　Tip 4: Continuous Maintenance

　　抖音的推薦算法有時(shí)候會(huì)“挖墳”，從而帶火一些優(yōu)質(zhì)的老視頻。

　　Tiktok's recommendation algorithm sometimes "digs the grave" to bring some high-quality old videos.

　　所以，對(duì)于比較優(yōu)質(zhì)的視頻，你要持續(xù)做點(diǎn)贊、評(píng)論、轉(zhuǎn)發(fā)，不斷運(yùn)營(yíng)，也許過(guò)段時(shí)間這個(gè)視頻就會(huì)被推薦了。

　　So, for high-quality videos, you need to continue liking, commenting, forwarding, and operating them continuously. Perhaps after a while, this video will be recommended.

　　2.專業(yè)制作抖音短視頻的流程是怎樣的？

　　2. What is the process for professional production of Tiktok short videos?

　　拍攝第一步——確定選題和劇本

　　The first step of filming - determining the topic and script

　　定位是什么，是要實(shí)用？要搞笑？要走心？還是要獵奇？

　　What is positioning and is it practical? Want to be funny? Want to be sincere? Do you still want to be curious?

　　劇本是什么，就是拍攝的流程和整體方案；

　　What is a script, it refers to the filming process and overall plan;

　　拍攝第二步——拍攝思路與形式

　　Step 2 of Shooting - Shooting Ideas and Forms

　　畫(huà)面如何吸引人？帥哥美女出境，利用濾鏡、美顏、特效功能，畫(huà)面要夠美

　　How does the image attract people? Handsome and beautiful people leaving the country, using filters, beauty, and special effects functions, the image should be beautiful enough

　　如何讓觀看者停留時(shí)間更長(zhǎng)？

　　How to make viewers stay longer?

　　實(shí)用類：快速說(shuō)明主題，封面配文案；

　　Practical category: Quickly explain the theme, cover with copy;

　　娛樂(lè)類：搭配有吸引力的音樂(lè)；

　　Entertainment category: pairing with attractive music;

　　結(jié)合真人出鏡效果更佳；

　　Combining real-life appearances yields better results;

　　拍攝第三步——拍攝工具&規(guī)則

　　Step 3 of Shooting - Shooting Tools&Rules

　　結(jié)合可以幫助拍攝的工具：拍攝支架、打光燈等

　　Combining tools that can help with shooting: shooting stands, lighting fixtures, etc

　　準(zhǔn)備好服化道：服裝、化妝、道具等

　　Get ready to dress up: costumes, makeup, props, etc

　　充分利用內(nèi)置相機(jī)的自帶功能運(yùn)鏡：速度、倒計(jì)時(shí)、慢動(dòng)作等

　　Make full use of the built-in camera's built-in functions for mirror movement, such as speed, countdown, slow motion, etc

　　需原創(chuàng)、無(wú)水印：主要指本地上傳的視頻

　　Original and watermark free: mainly refers to videos uploaded locally

　　拍攝完成——編輯視頻

　　Filming completed - edit video

　　背景音樂(lè)：利用不同風(fēng)格音樂(lè)打造視頻風(fēng)格，安卓版抖音可本地上傳音樂(lè)

　　Background music: use different styles of music to create video styles. Android Tiktok can upload music locally

　　特效利用：（主要針對(duì)本地上傳的視頻），充分利用動(dòng)作、倒流、反復(fù)等效果

　　Special effects utilization: (mainly for locally uploaded videos), fully utilizing effects such as actions, reversals, and repetitions

　　封面選擇：選擇視頻里比較精彩的為封面

　　Cover selection: Choose the most exciting one from the video as the cover

　　視頻發(fā)布

　　video release

　　發(fā)布時(shí)間：結(jié)合定位人群刷抖音的習(xí)慣和當(dāng)時(shí)的狀態(tài)

　　Release time: combine the habit of Tiktok with the current state of the targeted crowd

　　標(biāo)題：不宜過(guò)長(zhǎng)，簡(jiǎn)明扼要，加入懸念、反問(wèn)等

　　Title: Not too long, concise and to the point, adding suspense, rhetorical questions, etc

　　封面：選擇最精彩的畫(huà)面作為封面，吸引觀看

　　Cover: Choose the most exciting scene as the cover to attract viewers

　　評(píng)論&私信：積極回復(fù)評(píng)論、私信，被翻盤(pán)的粉絲可以成為忠實(shí)粉

　　Comments&private messages: Actively reply to comments and private messages, and fans who have been overturned can become loyal fans

　　3.什么樣的內(nèi)容在抖音容易火？

　　3. What kind of content is easily popular in Tiktok?

　　01、高顏值、帥哥美女

　　01. High looks, handsome men and beautiful women

　　02、愛(ài)演的戲精

　　02. Actors who love to act

　　03、唱歌、彈琴等才藝高手

　　03. Singing, playing the piano and other talented masters

　　04、技能教學(xué)類、如廚藝、裝修

　　04. Skills teaching, such as cooking and decoration

　　05、創(chuàng)意類、特效

　　05. Creative and special effects

　　06、男女反串

　　06. Male female cross dressing

　　07、萌娃、萌寵

　　07. Cute Baby, Cute Pet

　　08、美景、旅游分享

　　08. Beautiful Scenery and Tourism Sharing

　　09、卡通動(dòng)漫

　　09. Cartoon Anime

　　10、真實(shí)感人的視頻故事、人物瞬間

　　10. Real and touching video stories, character moments

　　4.抖音不給推薦的原因？

　　4. Why didn't Tiktok recommend it?

　　01.有水印

　　01. There is a watermark

　　02.不適合傳播的內(nèi)容，抖音很重視未成年人的健康教育

　　02. For the content that is not suitable for dissemination, Tiktok attaches great importance to the health education of minors

　　03.含有疑似廣告的內(nèi)容

　　03. Content containing suspected advertisements

　　04.內(nèi)容和形式長(zhǎng)期無(wú)聊、單一，經(jīng)過(guò)幾次推薦后效果不佳，便會(huì)降低賬號(hào)權(quán)重，逐漸淪為“僵尸號(hào)”

　　04. If the content and form are boring and monotonous for a long time, and the effect is not good after several recommendations, the account weight will be reduced, gradually becoming a "zombie account"

　　05.視頻畫(huà)面模糊，不可分辨

　　05. The video frame is blurry and indistinguishable

　　5.發(fā)二遍真的會(huì)火嗎？

　　5. Will posting twice really catch fire?

　　不一定。那些兩遍一模一樣的，能火的是微乎其微，大部分是依舊表現(xiàn)持平。

　　not always. Those who are exactly the same twice, can fire is very little, most are still flat performance.

　　那么，怎么發(fā)第二遍才能火呢？可以通過(guò)優(yōu)化標(biāo)題文案、更換更吸睛的封面圖、視頻內(nèi)容重新剪輯優(yōu)化、在評(píng)論區(qū)做好互動(dòng)等方式，讓第二遍發(fā)出去才有機(jī)會(huì)火起來(lái)。

　　So, how can I make it fire again? You can optimize the title copy, replace the more eye-catching cover image, re edit and optimize the video content, and do a good job of interaction in the comment section to make the second release have a chance to become popular.

　　6.發(fā)視頻要不要加定位？

　　6. Should I add positioning when posting videos?

　　分兩種情況而定，第一種，這個(gè)作品里帶有一定的地方屬性，比如：方言、地域、標(biāo)志性建筑、標(biāo)題描述等，那么，加定位會(huì)增加被推薦的權(quán)重。但如果你的內(nèi)容過(guò)度垂直，或風(fēng)格統(tǒng)一，且整體內(nèi)容跟地方屬性沒(méi)有一點(diǎn)關(guān)系，那就別加。

　　It depends on two situations. The first one is that the work has certain local attributes, such as dialect, region, iconic buildings, title description, etc. Adding positioning will increase the weight of recommendation. But if your content is too vertical or has a uniform style, and the overall content has nothing to do with local attributes, then don't add it.

　　7.加 POI （發(fā)布時(shí)添加位置信息）有什么好處？

　　What are the benefits of adding POI (adding location information when publishing)?

　　有助于曝光。POI 是視頻的正常信息，且是抖音的一個(gè)分發(fā)入口，POI 詳情頁(yè)是一個(gè)類似于關(guān)注頁(yè)的內(nèi)容聚合頁(yè)，任何帶該 poi 的視頻都成了你的潛在引流渠道。豐富視頻信息。對(duì)于美食視頻粉絲來(lái)說(shuō)，POI 可以讓他們了解到店鋪所在位置，也讓你的視頻內(nèi)容信息更豐富。

　　Helps with exposure. POI is the normal information of the video, and it is a distribution portal for Tiktok. The POI details page is a content aggregation page similar to the following page. Any video with this POI becomes your potential drainage channel. Enrich video information. For food video fans, POI can help them understand the location of their store and enrich the information in their video content.

　　簡(jiǎn)單說(shuō)就是：在不減少原有流量的基礎(chǔ)上，新增了一個(gè)流量入口，只要在適合的時(shí)候加都是有好處的，詳見(jiàn)上一條。

　　Simply put, it means adding a new traffic entry without reducing the existing traffic, which can be beneficial as long as it is added at the appropriate time. Please refer to the previous article for details.

　　8.引導(dǎo)用戶點(diǎn)擊 POI 圖標(biāo)有什么好處？

　　What are the benefits of guiding users to click on POI icons?

　　對(duì)于美食探店視頻來(lái)說(shuō)，用戶通過(guò)你的視頻點(diǎn)擊了解位置信息，說(shuō)明用戶通過(guò)你的視頻對(duì)這家店產(chǎn)生興趣，也說(shuō)明你的視頻內(nèi)容對(duì)用戶有較高吸引力，這將使你的內(nèi)容更有機(jī)會(huì)成為較多流量的視頻。

　　For food exploration videos, users can click on your video to learn about the location information, which indicates that users are interested in the store through your video, and also shows that your video content has a high appeal to users. This will make your content more likely to become a video with more traffic.

　　9.怎么引導(dǎo)用戶點(diǎn)擊 POI 圖標(biāo)？

　　9. How to guide users to click on POI icons?

　　引導(dǎo)用戶點(diǎn)擊 POI 圖標(biāo)的方法很多，可以有如下3個(gè)路徑：

　　There are many ways to guide users to click on POI icons, including the following three paths:

　　a.視頻內(nèi)口播引導(dǎo)：想知道這家店在哪里？就點(diǎn)擊左下角的圖標(biāo)！

　　a. Video internal broadcast guide: Do you want to know where this store is? Just click on the icon in the bottom left corner!

　　b.視頻文案引導(dǎo)：今天去這家店，點(diǎn)擊圖標(biāo)偶遇我！

　　b. Video copywriting guide: Today I went to this store and accidentally met me by clicking on the icon!

　　c.評(píng)論引導(dǎo)點(diǎn)擊：回復(fù)提問(wèn)店在哪里的用戶，告知點(diǎn)擊評(píng)論上方的圖標(biāo)就知道啦！

　　c. Comment guide click: Reply to the user who asked where the store is and inform them to click on the icon above the comment to find out!

　　10.引導(dǎo)點(diǎn)擊 POI 圖標(biāo)會(huì)被判定為廣告嗎？

　　10. Will guiding clicking on POI icons be judged as advertisements?

　　不會(huì)！因?yàn)榈赇亴?duì)于美食探店視頻來(lái)說(shuō)是一個(gè)合理的內(nèi)容發(fā)生場(chǎng)景，所以告知用戶地址是合理的信息。

　　can't! Because the store is a reasonable scene for food exploration videos, informing users of the address is reasonable information.

　　但是不可以出現(xiàn)長(zhǎng)時(shí)間鏡頭露出店名和活動(dòng)的行為，比如 10s 視頻出現(xiàn) 5s。

　　But it is not allowed to show the store name and activities for a long time, such as 5 seconds in a 10 second video.

　　11.怎么選擇抖音封面？

　　11. How to choose a Tiktok cover?

　　打上標(biāo)題，讓精準(zhǔn)受眾一看就知道你要表達(dá)的主題是什么，更利于精準(zhǔn)引流；

　　Title it so that the precise audience can easily understand the theme you want to express, which is more conducive to accurate traffic attraction;

　　一旦陌生抖友因?yàn)槟愕囊粭l抖音成為你的粉絲，那么，統(tǒng)一的封面風(fēng)格，會(huì)讓屬于你這個(gè)垂直領(lǐng)域的新粉絲迅速成為你的精準(zhǔn)粉，有利于高質(zhì)量粉絲的沉淀和粘性的培養(yǎng)。

　　Once a strange friend becomes your fan because of your Tiktok, the unified cover style will make new fans belonging to your vertical field quickly become your precise fans, which is conducive to the precipitation of high-quality fans and the cultivation of stickiness.

　　12.提高抖音號(hào)曝光的方法

　　12. Method of improving Tiktok signal exposure

　　1.熱評(píng)：多關(guān)注自己領(lǐng)域的一些大號(hào)，在對(duì)方視頻推送之初就搶先留下精彩評(píng)論，一旦他這個(gè)視頻火了，你的評(píng)論點(diǎn)贊量和關(guān)注度也會(huì)一同起來(lái)，而大號(hào)的粉絲本身也是你的潛在粉絲，通過(guò)不斷搶熱評(píng)便會(huì)源源不斷的引流過(guò)來(lái)。

　　1. Hot comments: Pay more attention to some big accounts in your field, and leave exciting comments at the beginning of the other party's video push. Once their video becomes popular, your comment likes and attention will also increase. The fans of the big accounts themselves are also your potential fans, and by constantly grabbing hot comments, they will continuously attract traffic.

　　2.上DOU+速推充值。這個(gè)功能簡(jiǎn)單說(shuō)，就是付費(fèi)給抖音平臺(tái)，在自然算法的基礎(chǔ)上增加精準(zhǔn)推薦的曝光。

　　2. Use DOU+Speed Push to recharge. In a nutshell, this function is to pay for the Tiktok platform to increase the exposure of accurate recommendations on the basis of natural algorithms.

　　13.做個(gè)人IP類短視頻一定要設(shè)計(jì)slogan嗎？

　　Do I have to design a slogan when making personal IP short videos?

　　最好加！這個(gè)slogan即為你的標(biāo)簽，一個(gè)獨(dú)有的，能讓大家記住你的元素。例如：我是papi醬，一個(gè)集美貌與才華于一身的女子。

　　It's better to add! This slogan is your tag, a unique element that can make everyone remember you. For example, I am Papi chan, a woman who combines beauty and talent.

　　14.花很長(zhǎng)時(shí)間只為了做出一個(gè)爆款視頻，有價(jià)值嗎？

　　Is it valuable to spend a long time just to make a popular video?

　　然并卵。翻看有些點(diǎn)贊量上百萬(wàn)的視頻賬號(hào)里的其他視頻，可能只有這一個(gè)火了，其他的沒(méi)人看，這樣的賬號(hào)是沒(méi)有商業(yè)價(jià)值的，真正值得花很長(zhǎng)時(shí)間去研究的是如何持續(xù)生產(chǎn)爆款視頻的模式和流程，而不是癡迷于打造出一個(gè)就覺(jué)得自己很厲害了。“水滴石穿”不在于一滴的魅力，而在于持續(xù)的威力。

　　However, it doesn't make any difference. Looking through other videos in some video accounts with millions of likes, perhaps only this one has become popular and no one else is watching. Such accounts have no commercial value, and what is truly worth spending a long time researching is how to continuously produce popular video models and processes, rather than being obsessed with creating one and feeling powerful. The essence of 'water dripping through stone' lies not in the charm of a single drop, but in its sustained power.

　　15.如何起一個(gè)好標(biāo)題（描述文案）？

　　How to come up with a good title (descriptive copy)?

　　首先，一定要明白，在抖音的算法推薦機(jī)制下，標(biāo)題的功能不止是為了吸引注意力，最重要的功能是，通過(guò)你的標(biāo)題告訴算法，該推薦給怎樣的精準(zhǔn)受眾，比如，你的標(biāo)題里的所有字眼和語(yǔ)句都是圍繞著自媒體來(lái)寫(xiě)的，那么在第一波推薦的1000個(gè)流量中，自然會(huì)更大比例的推薦到喜歡看自媒體類型的粉絲那咯！這樣得到的4項(xiàng)指標(biāo)是不是比不精準(zhǔn)推薦的視頻高很多呢？

　　First of all, it must be understood that under the Tiktok algorithm recommendation mechanism, the title function is not only to attract attention, but the most important function is to tell the algorithm through your title what precise audience to recommend to. For example, all words and sentences in your title are written around We Media, so in the first wave of 1000 recommended traffic, it will naturally be recommended to more fans who like to watch We Media! Are the four indicators obtained in this way much higher than those of videos with inaccurate recommendations?

　　所以，在微信里的各種震驚體就別用了，在去中心化的算法推薦下，這一套是沒(méi)用的。

　　So, don't use the various shocking forms in WeChat. With decentralized algorithm recommendations, this set is useless.

　　16.怎樣利用標(biāo)題刺激粉絲，增加評(píng)論？

　　How to use titles to stimulate fans and increase comments?

　　可使用疑問(wèn)句，而不要一味的用陳述句。例如：陳述句：皮膚保養(yǎng)的5個(gè)技巧了解下。疑問(wèn)句：除了這5個(gè)皮膚保養(yǎng)的技巧，你還知道其他的嗎？對(duì)比一下，是不是會(huì)發(fā)現(xiàn)后者更能激發(fā)想補(bǔ)充評(píng)論和查看評(píng)論的欲望呢？

　　You can use interrogative sentences instead of relying solely on declarative sentences. For example: Statement sentence: Understand the 5 tips for skin care. Question: Do you know anything else besides these 5 skin care tips? By comparison, would you find that the latter is more likely to stimulate the desire to add comments and view comments?

　　17.抖音短視頻控制在多長(zhǎng)時(shí)間內(nèi)最佳？

　　17. How long is Tiktok short video control optimal?

　　一般是控制在7—20秒之間，可以得到一個(gè)比較好的視頻完播率，超過(guò)20秒以上，如果你的內(nèi)容不是太出彩就很可能會(huì)刷過(guò)去了。

　　Generally, it is controlled between 7-20 seconds to achieve a good video completion rate. If your content is not outstanding beyond 20 seconds, it is likely to be missed.

　　18.前期沒(méi)粉絲，可以刷點(diǎn)粉不？

　　18. If you don't have any fans in the early stage, can you brush some fans?

　　奉勸你，這種小心思最好別動(dòng)。因?yàn)闄C(jī)器刷粉的機(jī)制和路徑與抖音官方的邏輯是相悖的，很多號(hào)刷了但沒(méi)事，其實(shí)只是官方還暫時(shí)沒(méi)找你麻煩罷了。但對(duì)于想做成大號(hào)的運(yùn)營(yíng)者來(lái)說(shuō)，一旦多次刷粉，或者大規(guī)模刷粉，將來(lái)的視頻是不會(huì)得到任何流量推薦的，這個(gè)號(hào)就等于廢了。

　　I advise you not to have such small thoughts. Because the mechanism and path of machine powder brushing are contrary to the official logic of Tiktok. Many numbers have been brushed but nothing has happened. In fact, the official hasn't bothered you yet. But for operators who want to become a big account, once they brush their followers multiple times or on a large scale, their future videos will not receive any traffic recommendations, and this account is equivalent to being invalidated.

　　19.互粉互贊這類互推有用嗎？

　　19. Are mutual fans and likes useful for mutual promotion?

　　有用，但對(duì)于提高推薦量的幫助不大，因?yàn)樵诠俜侥沁@類的操作的加權(quán)很小，前期剛起步可以玩玩，到了后期想提高4項(xiàng)指標(biāo)，還是需要靠原創(chuàng)的好內(nèi)容。

　　Useful, but not very helpful in increasing recommendation volume because the weighting of such operations in the official website is very small. In the early stages, you can play with it, but in the later stages, if you want to improve four indicators, you still need to rely on original and good content.

　　20.我是不是被限流了？為什么我的視頻沒(méi)有以前火了？

　　20. Have I been restricted? Why isn't my video as popular as before?

　　抖音是基于算法的內(nèi)容分發(fā)平臺(tái)，不存在運(yùn)營(yíng)干預(yù)。所有沒(méi)有熱門(mén)/限流的邏輯。視頻沒(méi)有以前火，首要思考內(nèi)容的問(wèn)題。算法分發(fā)非常公平公正，優(yōu)秀的內(nèi)容就能脫穎而出，沒(méi)有其他別的因素。且現(xiàn)在有更多的優(yōu)質(zhì)創(chuàng)作者，更多的優(yōu)質(zhì)視頻，用戶對(duì)視頻的要求也是不斷提升的，所以大家切忌一成不變，要不斷打磨內(nèi)容質(zhì)量，多學(xué)習(xí)、多總結(jié)。

　　Tiktok is an algorithm based content distribution platform, without operational intervention. All without popular/restricted flow logic. The video is not as popular as before, the first thing to consider is the content. The algorithm distribution is very fair and just, and excellent content can stand out without any other factors. And now there are more high-quality creators, more high-quality videos, and users' requirements for videos are constantly increasing. Therefore, we must avoid being stagnant and constantly improve the quality of content, learn more and summarize more.

　　21.我刪掉不好的視頻會(huì)不會(huì)影響分發(fā)？

　　Will deleting bad videos affect distribution?

　　不會(huì)影響。但是刪了可惜，建議私密就好。

　　It won't affect. But it's a pity to delete it, it's recommended to keep it private.

　　22.我的視頻提示視頻不見(jiàn)了/視頻在審核是為什么？

　　22. My video prompt is missing/Why is the video being reviewed?

　　視頻不見(jiàn)了=內(nèi)容違規(guī)被平臺(tái)審核下架

　　The video is missing=the content violated regulations and was taken down by the platform after review

　　視頻在審核=視頻正常進(jìn)入抖音平臺(tái)審核流程，耐心等待即可。

　　The video is being reviewed=the video normally enters the Tiktok platform review process, just wait patiently.

　　23.審核需要多久？

　　How long does the audit take?

　　一般情況下，審核會(huì)在幾分鐘內(nèi)完成；隨當(dāng)日機(jī)器和人工狀態(tài)的不同，部分作品審核時(shí)間可能會(huì)延長(zhǎng)。抖音有專門(mén)的工作人員監(jiān)控審核時(shí)長(zhǎng)，針對(duì)性調(diào)配機(jī)器和人力投入，盡力保證用戶體驗(yàn)。

　　Generally, the review will be completed within a few minutes; Depending on the different machine and manual conditions on the day, the review time for some works may be extended. Tiktok has dedicated staff to monitor the audit duration, allocate machines and manpower investment in a targeted manner, and try to ensure the user experience.

　　24.怎么認(rèn)證美食自媒體？

　　24. How to authenticate food self media?

　　美食認(rèn)證屬于個(gè)人認(rèn)證，在 APP 內(nèi)【賬號(hào)與安全】--【申請(qǐng)官方認(rèn)證】--【個(gè)人認(rèn)證】中進(jìn)行申請(qǐng)。申請(qǐng)美食自媒體認(rèn)證需除抖音外平臺(tái)粉絲大于 50 萬(wàn)且抖音粉絲大于 100 萬(wàn)。

　　Food certification belongs to personal certification, which can be applied for in the app under "Account and Security" - "Apply for Official Certification" - "Personal Certification". To apply for food we media certification, the number of fans on platforms other than Tiktok should be more than 500000 and that of Tiktok should be more than 1 million.

　　25.怎么認(rèn)證原創(chuàng)音樂(lè)人？

　　25. How to authenticate original musicians?

　　上傳原創(chuàng)音樂(lè)，請(qǐng)電腦登陸 https://musician.douyin.com/#，參與原創(chuàng)音樂(lè)人項(xiàng)目！當(dāng)上傳音樂(lè)超過(guò) 2 首就會(huì)顯示原創(chuàng)音樂(lè)人標(biāo)識(shí)。

　　Upload original music, please log in on your computer https://musician.douyin.com/# Participate in the original musician project! When more than 2 pieces of music are uploaded, the original musician logo will be displayed.

　　26.怎么認(rèn)證企業(yè)號(hào)？

　　26. How to authenticate the enterprise number?

　　抖音企業(yè)號(hào)百科大全鏈接：https://www.toutiao.com/i6591308376175542788/

　　Tiktok Enterprise Encyclopedia link: https://www.toutiao.com/i6591308376175542788/

　　企業(yè)認(rèn)證流程鏈接：https://www.toutiao.com/i6538278409796059655/

　　Enterprise certification process link: https://www.toutiao.com/i6538278409796059655/

　　企業(yè)認(rèn)證出現(xiàn)問(wèn)題，將抖音號(hào)、截圖、問(wèn)題等信息發(fā)送至郵箱renzheng@douyin.com，郵箱會(huì)在兩個(gè)工作日內(nèi)回復(fù)。

　　If there is a problem with the enterprise authentication, send the Tiktok number, screenshot, problem and other information to the mailbox renzheng@douyin.com The email will reply within two working days.

　　27.我的賬戶被盜了怎么辦？

　　What should I do if my account is stolen?

　　萬(wàn)事冷靜，我們有賬戶追回的處理方案。按如下處理即可，同時(shí)提醒大家官方不會(huì)向大家索要驗(yàn)證碼。先找到運(yùn)營(yíng)同學(xué)，說(shuō)明被盜詳情，將賬戶封禁及時(shí)止損。

　　Calm down, we have a plan for account recovery. Just follow the steps below, and remind everyone that the official will not ask for verification codes from everyone. First, find the operations colleague and explain the details of the theft. Then, ban the account and stop losses in a timely manner.

　　請(qǐng)按照以下指示準(zhǔn)備相應(yīng)材料，并發(fā)送郵件至 feedback@douyin.com請(qǐng)將郵件主題命名為【申訴資料+抖音昵稱】。

　　Please prepare the corresponding materials according to the following instructions and send an email to feedback@douyin.com Please name the subject of the email as [Complaint Information+Tiktok Nickname].

　　需要準(zhǔn)備的材料如下：下載并填寫(xiě)《賬號(hào)申訴申請(qǐng)函》，打印紙質(zhì)版并簽字，上傳電子版（命名為昵稱+抖音 ID+申請(qǐng)函）以及附有簽名的紙質(zhì)版照片。

　　The materials to be prepared are as follows: download and fill in the Account Appeal Application Letter, print and sign the paper version, upload the electronic version (named nickname+Tiktok ID+application letter) and the paper photos with signatures.

　　本人手持身份證和寫(xiě)有“僅用于抖音盜號(hào)找回”紙張的照片。要求本人、身份證和紙張?jiān)谕徽掌校易舟E清晰可辨。

　　I hold an ID card and a photo with the words "only for Tiktok stolen number recovery" written on it. Require myself, ID card, and paper to be in the same photo, with clear and legible handwriting.

　　本人被盜經(jīng)過(guò)的詳細(xì)闡述，可附上詐騙方賬號(hào)信息，以及所有截圖證據(jù)（請(qǐng)將圖片證據(jù)匯總至同一 Word 文件中，命名為昵稱+抖音 ID+闡述）。

　　A detailed explanation of my theft can be attached with the account information of the fraudster and all the screenshot evidence (please summarize the picture evidence into the same Word file and name it as nickname+Tiktok ID+explanation).

　　28.別人盜用我的視頻怎么辦？

　　What if someone steals my video?

　　請(qǐng)自行填寫(xiě)抖音侵權(quán)投訴鏈接：https://douyin.jinshuju.com/f/1eYlFN，有專人每天查看處理，按現(xiàn)有侵權(quán)處理標(biāo)準(zhǔn)進(jìn)行操作。

　　Please fill in the Tiktok infringement complaint link by yourself: https://douyin.jinshuju.com/f/1eYlFN A dedicated person checks and handles the infringement every day, operating according to the existing infringement handling standards.

　　本文由 濟(jì)南抖音運(yùn)營(yíng)   友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://www.cduhk.com/  真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is dedicated by Tiktok, Jinan For more related knowledge, please click http://www.cduhk.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.